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Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-chairs-talk--9179


Research papers

Blink of an eye

This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
November 10, 2017
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Citation

Souda, P. (2017a, November 10). Blink of an eye. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/blink-of-an-eye


Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
×

Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-


Videos

Blink of an eye

Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
January 15, 2017
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Citation

Souda, P. (2017a, January 15). Blink of an eye. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/blink-of-an-eye-8957


Research papers

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations
Authors: Will Goodhand, Preriit Souda, Tom Costley
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

Goodhand, Souda and Costley (2015a, October 01). Interdependence day. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/interdependence-day-8578


Videos

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations
Authors: Preriit Souda, Will Goodhand, Tom Costley
Company: KANTAR TNS Malaysia
June 15, 2015
×

Citation

Souda, Goodhand and Costley (2015a, June 15). Interdependence day. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/interdependence-day


Research papers

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher Winner 2011) and Rajna Rajan (ESOMAR Young Researcher Finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Souda and Rajan (2014a, September 10). In search of hope. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-search-of-hope-8343


Videos

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
June 15, 2014
×

Citation

Souda and Rajan (2014a, June 15). In search of hope. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-search-of-hope


Research papers

Let's face the music...and dance

Big data presents massive challenges but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive,...

Catalogue: Congress 2013: Think Big
Authors: Will Goodhand, Oliver Nelken
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Goodhand and Nelken (2013a, September 26). Let's face the music...and dance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/let-s-face-the-music-and-dance-8067